Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

While X is still the microblogging champion in web browsers, multiple reports are making Threads' ascent seem durable and ...

Threads first overtook X's user count in September 2025, and while the gap has narrowed slightly in recent weeks, the data ...

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is ...

Meta’s social networking app, Threads, is now seeing more daily activity on mobile devices than Elon Musk’s X, signalling a ...

A new market intelligence report suggests that Threads is now more popular than X on iPhone and Android, although ...

The news was confirmed by the Threads team after some users noticed the change. Previously, even if you tapped on a video within the Threads app to view it in full screen, the app wouldn’t rotate for ...

The feature was made available around the globe on Tuesday and allows users to search a topic or profile to curate their custom feeds. Users can now switch between the platform’s “For You,” “Following ...

Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday. The experiment marks Meta's first run at generating ...

Meta is taking another important step toward making Threads interoperable with the fediverse. The app now allows users to follow accounts from Mastodon and other fediverse apps directly from Threads, ...