AI与出海买量如何结合？答案可能在于“生态数据整合 + 智能决策优化”。在近期于上海举办的 Unite Shanghai 2025 上，Unity 广告业务亚太区负责人祁凯介绍了Unity今年的重磅产品——AI广告引擎Unity Vector，正是这一逻辑的典型落地 。作为 Unity Ads（Unity 获客广告平台 ...

想要回答第一个问题，我们必须要先理解Unity生态的独特性。 首先，Unity在最开始是一家游戏开发引擎平台。而真正确立Unity在移动游戏市场独特占位的，是其“一次开发，多平台部署”的跨平台兼容性。对于许多瞄准海外市场的中小型团队来说，Unity能够大大 ...

Unity's growth appears to be improving, driven by the rollout of its Vector AI advertising platform. Vector AI is now Unity's largest and fastest-growing segment, and its growth is still accelerating.

McTernan reaffirmed a positive outlook on Unity Software after the company's third-quarter results exceeded expectations. The analyst said the strong performance reinforced confidence in Unity's ...

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

Unity's Q1 results met expectations, but there is little to get excited about just yet. On a positive note, the Company has migrated to Vector, and early results appear promising. Its near-term ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Unity revenue declined by 5% year over year in the first quarter, but with the video game engine developer's "portfolio reset" nearly in the rearview mirror, a return to growth is inching closer.