Last year, Dell killed off all of its PC brands, including the iconic XPS lineup, and replaced them with a simplified naming scheme. It was a move meant to make it ...

At a media preview for CES 2026, Dell COO Jeff Clarke admitted the company made a mistake when it killed off the XPS brand. Here's what the company is doing now to fix things. (Sam Rutherford for ...

Dell is reportedly bringing back its beloved XPS laptop brand at CES 2026, a year after discontinuing it. Sources indicate a pre-briefing revealed an updated XPS lineup, signaling a U-turn from the ...

Welp, it finally happened. We complained—and Dell listened. Dell’s XPS laptops have officially risen from the grave to haunt CES 2026 in Las Vegas, after Dell unceremoniously kicked the brand (and all ...

After announcing its retirement at CES 2025, Dell has reversed course and confirmed XPS will return as its flagship premium laptop brand, starting with redesigned XPS 14 and XPS 16 models. The new XPS ...

A year ago Dell announced it was “simplifying” its PC branding by getting rid of classic product names like Inspiron, Latitude, Precision, and XPS and replacing them with… iPhone-esque names like Dell ...

Forward-looking: Almost exactly a year after retiring the XPS brand, Dell is reportedly set to revive it with the launch of new XPS-branded laptops at CES 2026. Dell has yet to officially confirm the ...

It’s not often you hear any brand admit its mistakes, but Dell has just rolled back a major decision to rebrand its XPS range. At the Pre-CES showcase in New York, Jeff Clarke, Dell’s Vice Chairman ...

It's pretty refreshing when a company admits it made a mistake, and that's exactly what Dell has done with the new Dell XPS 14 and XPS 16 laptops. The company initially abandoned the XPS sub-brand for ...

Dell Technologies Inc. is bringing back its well-regarded XPS laptop brand after discontinuing it last year, as a top executive said the PC business had “gotten a bit off course.” The high-end XPS ...

Dell Technologies (DELL) is bringing back its XPS laptops, expanding its lineup of Alienware gaming laptops, and revealed the world's largest 6K display monitor, the company announced on Tuesday at ...