YouTube overtook the BBC in U.K. audience reach, with more than 51 million viewers between October and December 2025.

According to recent platform and industry data, viewership of crypto YouTube content has fallen to its lowest level in four ...

Since 2013, Billboard has been using YouTube streams as one of the factors that help decide the magazine's charts. In Wednesday YouTube announced that it would no longer provide data to Billboard ...

Lyor Cohen, the company's global head of music, argued that Billboard's formula for the charts doesn't put enough weight on ad-supported streams. By Ethan Millman Music Editor YouTube will stop ...

YouTube will stop submitting its data to the U.S. Billboard charts next month due to a dispute over how streams are counted, according to an announcement Wednesday from the streamer’s global head of ...

YouTube is pulling its data from Billboard for use in the publisher’s industry-leading U.S. music charts. The decision is in response to a recent change Billboard made to its ranking formula, which ...

YouTube, one of the biggest music streaming platforms in the world, will no longer submit data to Billboard for its U.S. music charts starting early next year. As Cohen explained, YouTube’s main gripe ...

YouTube is where billions of fans worldwide connect with music, from official music videos and live streams to channels like NPR Tiny Desk. The incredible work artists do to build a community on ...

WPP Media will receive access to more data on YouTube creators and content as part of an expanded partnership with the Google-owned video platform, according to a press release. Proprietary creator ...

Have you ever spent hours wrestling with messy spreadsheets, only to end up questioning your sanity over rogue spaces or mismatched text entries? If so, you’re not alone. Data cleaning is one of the ...