Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...

For years, e-commerce growth was driven by traffic acquisition, optimized product listings, and increasingly sophisticated ad ...

Ready to make your blog pay off? This guide shows you exactly how to build, grow, and monetize, with practical tips and hands ...

NEW YORK—Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and the data clean room, the ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon is merging all its ad buying tools into a single platform, the company announced Tuesday at its annual advertiser conference. Amazon also introduced a suite of AI agents for media planning. The ...

Retail media has exploded into one of the fastest-growing opportunities in marketing, so much so that the term describing it has now expanded to the more encompassing “commerce media.” “Retail media ...

Model Context Protocol (MCP) server for Amazon Advertising API integration. This server provides tools to query Amazon Ads data including campaigns, keywords, product ads, and performance reports.

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...