NEW YORK—Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and the data clean room, the ...

Earlier this month, iHeartMedia joined a growing roster of major audio companies now selling inventory through Amazon DSP, including Cox Media Group, Spotify, and SiriusXM, raising a question for ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

SEATTLE--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Microsoft is retiring its demand-side platform, Microsoft Invest, and naming Amazon DSP as the preferred transition path for advertisers. The move tightens ties between the two companies and shifts ...

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP. Microsoft is officially winding down its DSP, Microsoft ...

Spotify (NYSE:SPOT) has opened up its audio and video ads inventory to advertisers using Amazon's demand-side platform (NASDAQ:AMZN) as part of a new partnership with the e-commerce and tech giant.