New Nielsen-based research shows that adding audio to digital and OTT campaigns delivers an 11% lift in conversions while extending reach beyond major digital platforms.

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. The FiiO M23 can be used with Bluetooth earphones or wired ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...