Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

The Bayesian Modeling for Environmental Health Workshop is a two-day intensive course of seminars and hands-on analytical sessions to provide an approachable and practical overview of concepts, ...

Bayesian methods for inference and prediction have become widespread in the social sciences (and beyond). Over the last decades, applied Bayesian modeling has evolved from a niche methodology with ...

This study explores the application of Bayesian econometrics in policy evaluation through theoretical analysis. The research first reviews the theoretical foundations of Bayesian methods, including ...

The Akaike Memorial Lecture Award was launched in May 2016. The purpose of this award is to commemorate the achievements of the late Dr. Akaike, who established a novel paradigm to evaluate the ...

Federal University of Rio Grande do Sul, Ramiro Barcelos Street, 2777, 90035-007 Porto Alegre, RS, Brazil ...

For years, statistics has been used to predict the future, determine the probability of an event occurring, and help answer questions about a survey. It is widely used in domains like business, ...