Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

We often want to do a behavior — or want someone else to do a behavior — and are met with little or no success. For those situations, I have good news: Behavior design gives us a specific set of steps ...

Digital products can directly influence and modify the way users’ behave both online and offline. By applying theories in psychology and behavioral economics to user experience design, designers can ...