Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Are you ready to stop taking one step back for every two steps forward when it comes to your content marketing strategy? That’s essentially what you’re doing when you fall into these common pitfalls ...

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both. In a world where people pay money just to escape ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

The Committee of Advertising Practice (CAP), who write and maintain the UK’s Advertising Codes, have published open letters to online publishers and bloggers, as well as online marketers and clients, ...

Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful digital marketing methods for your ...