Foodie Bethany Gaskin shares her everyday makeup routine in a GRWM tutorial. Trump wants nations to pay $1 billion to stay on ...

Makeup and SFX artist Jo Steel removes Greyscale makeup in a detailed demonstration. Can't-miss play: McMillian rips football ...

With 2016 nostalgia trending, we look back at our favorite beauty moments from the era—and question if the makeup from a ...

In many ways, 2016 was the makeup industry's peak. Here, Jenna Rosenstein reflects on 2016's impact on the makeup world.

It’s tough for aspiring makeup-lovers to get their name out there. But we're here to help you get started on becoming a ...

Mogul, makeup artist, and brand founder Danessa Myricks opens up about her journey, favorite beauty products, and more.

The holidays are over but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta Beauty World ...

Ariana Grande shared a rare bare-faced clip of herself to show how she prepared for the 2026 Golden Globes. In a new video ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know if you're ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know grabbing tickets ...

Let’s be honest, most of us don’t have hours to spend on makeup every morning. You want to look polished and put-together, but complicated routines just aren’t realistic when you’re rushing out the ...

Nina Dobrev can be her own makeup artist. Dobrev, 36, took to Instagram on Thursday, October 2, to share that she was the mastermind behind her glam ahead of enjoying a night on the town with Ashley ...