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Shannon is the kind of leader who elevates the entire organization, bringing strategic discipline, creativity, and an instinct for how to build brands people care about.” — Scott Ford, Chief Executive ...

AUSTIN, MINN. — Hormel Foods Corp., recently announced Jason Levine was appointed to the newly created role of enterprise-wide chief marketing officer (CMO). Levine has more than 20 years of ...

Douglas Elliman named Natalie Passerini as chief marketing officer to lead its rebranding and national marketing strategy. She replaces Stephanie Garbarini and will focus on agent visibility. AI ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Hormel Foods has created a new ...

As marketing budgets come under increased scrutiny, the relationship between the CFO and CMO takes on greater importance. However, just 22% of marketers strongly feel they have enough data to justify ...

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NORTHBROOK, ILL. — Bell Flavors & Fragrances, Inc. has promoted Kelli Heinz to chief marketing officer (CMO). She previously was vice president of marketing and industry affairs. As CMO, Heinz will ...

In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension lies a ...

PepsiCo Greater China Beverages has appointed Haiying Jiang as its new chief marketing officer, according to Chinese media reports. Jiang, who previously led Nestlé Greater China’s coffee business, ...

Mastercard has named Accenture veteran Jill Kramer its next chief marketing and communications officer, succeeding Raja Rajamannar, who has been the financial services giant’s top marketer since 2013.

A Chief Marketing Officer (CMO) can lead, direct, and support your entire marketing department. But if you don't have the budget or interest for a full-time, traditional CMO, you might want to ...