True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

Audit hidden data, filters, and hard-coded values to ensure your Excel spreadsheets are professional and precise.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.

When Donald Trump wasn’t busy falling asleep in front of the cameras, he spent his first year in office struggling to form coherent thoughts. For the last year, the nation has witnessed President ...

Sure, it’s said that nothing in life is free, but you’ll be happy to hear that a few plucky websites and apps can help you debunk that theory. They offer free samples, coupons, digital tools and ...

The classic marketing funnel, that neat, straight line from awareness to consideration to purchase, has irreparably changed. It's been replaced by a faster, fluid journey driven by consumers who find ...

Two 17-year-olds are trying to make it easier for New Yorkers to find affordable housing, a problem city leaders have long struggled to solve. The innovative teens continue their work on a website ...