Abstract: Coffee has become an important part of any individual nowadays. The purpose of this study is to determine the marketing strategy for the coffee shops. This study uses several coffee ...

Adaptive conjoint analysis was the most frequently used design type (10/22, 45%), followed by conjoint analysis and discrete choice experiments (DCEs; both 4/22, 18%), modified adaptive conjoint ...

Abstract: Shuttle buses are highly beneficial for employees who report to work daily, as these eliminate the worry of safe and convenient travel. This study integrated the Conjoint Analysis approach ...