Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking. This is the easiest method of tracking to implement although it is certainly not the ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Snapchat, the image-messaging application with 173 million users, is moving beyond the testing stage of conversion pixels to help marketers track smartphone users' actions after seeing an ad. The ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Conversion tracking gives you a better understanding of how your customers engage with your business and take desirable actions, such as signing up for a newsletter or making a purchase. Let’s say you ...

Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit ...