An author website might be centered on the author in question, but there’s another voice that most readers look for: the ...

In Sarah Yuska’s sixth-grade science class at Monocacy Middle School in Frederick, Maryland, students are just finishing up learning about body systems—respiratory, circulatory, skeletal, and so on.

Copywriting is a career that blends creativity with communication. A copywriter writes persuasive content for advertisements, websites, social media, and marketing campaigns. The main goal is to ...

If you’ve ever winced while writing the word “leverage”, or felt a bit guilty about calling something innovative when it clearly wasn’t, you’re not alone. In fact, that collective wariness is exactly ...

As tech has transformed publishing, it’s also seen dramatic changes in how marketing teams work. There are so many different strands to the marketer’s bow that the art of copywriting often feels ...

Imagine this: You’re a writer working on a script or—better yet—you’ve just finished your latest draft. You’ve spent months crafting characters, structuring plot, and developing story. You put the ...

The appetite for AI-derived drivel isn’t as strong as many publishers would have you believe, and demand for quality content is growing. In 2025, human writers will reassert their worth. In recent ...

Copywriters lean on various types of AI across all steps of ideating and launching a campaign. Here are some ways advertising professionals can use AI tools: Seamlessly tackle your to-dos and track ...

A coalition of some of Canada’s biggest media companies is seeking billions of dollars in compensation for what they say is copyright infringement on their work through ChatGPT. By Matina ...