In the modern digital marketplace, your brand is no longer defined by what you say it is. It is defined by what your ...

Researchers detailed how Intellexa, Predator's owner, uses failed deployments to strengthen its commercial spyware and ...

Through this collaboration, GCCL aims to expand strategic partnerships with global CROs and research organizations, strengthen its capability to deliver fully integrated clinical trial solutions ...

But Saks Global, which comprises ​Saks, ‌Neiman Marcus and Bergdorf Goodman under its ‍umbrella, has been particularly ...

Abstract: In recent days, the customer behavior understanding is crucial for business to tailor the marketing strategies in the rapid growth of e-commerce landscapes to improve customer satisfaction.

Frontier Firms are a new type of organization that puts AI at the heart of business—reinventing customer experience and employee productivity while reshaping processes and bending the curve on ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Understanding the initial value of a customer is important, but knowing their long-term value is critical for sustainable growth. Businesses often struggle to look beyond the first transaction to see ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Customer Personality Analysis (CPA) is a detailed analysis of a company's ideal customer. This analysis helps businesses better understand their customers and allows them to tailor products to the ...