Suppose you want to register a trademark that identifies a source of goods/services for your business. What if the trademark describes an ingredient, quality, feature, function, characteristic, or ...

A WIPO panel denied the transfer of the domain name 'ppptreatmentkit.com', ruling that the respondent had legitimate interests in its descriptive use. This case underscores the difficulties for brand ...

Small businesses reviewing their banking records may notice something unusual in their withdrawal statement under the heading "Descriptive Withdrawal." Despite the name, statements rarely show much ...

What is a descriptive name? a name, company trademark, or logo that vividly describes what a company does or the product and services a company renders to people. A descriptive name is common among ...

Opinions expressed by Entrepreneur contributors are their own. When seeking a domain name that is memorable, easily searchable and available, many companies are looking toward descriptive domains as a ...

When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

Describing stuff can be the hardest part of writing prose fiction. You have a scene in your head, with all the dialogue and action, but now you have to fill in what everything looks like. There’s ...