Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

The hard truth is that the GTM model we as an industry have spent the past decade perfecting has become a relic.

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Specialist or generalist, this has been a long-standing debate in the professional and corporate industry. While there are ...

The history of video games is recorded by titles that not only won over millions of players, but also transformed the ...

Greystone Capital’s 2025 letter: +2.8% net return, key stock-picking lessons, core holdings, and why Shift4 Payments is a new ...

Innovative programmer Steve Klabnik, known for his contributions to Rust, unveils Rue, a new systems programming language that enhances memory safety without garbage collection. Designed with ...

Psychology-Based Insights to be Integrated Into Campaign Planning, Creative, and OptimizationSANTA MONICA, Calif., Jan. 23, ...

The industry’s approach to advertising yield optimization has shifted from maximizing inventory to managing viewer ... Read ...

The digital landscape for legal marketing has undergone a fundamental transformation. For over a decade, the formula for ...

JarnisTech, a specialized PCB manufacturing and assembly provider, today announced the comprehensive qualification of its Hybrid Lamination Solution. This upgraded capability enables the reliable ...

Nevari received a 2026 global recognition award for an AI-first consulting approach that links advisory work to tracked ...