Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

The hard truth is that the GTM model we as an industry have spent the past decade perfecting has become a relic.

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Specialist or generalist, this has been a long-standing debate in the professional and corporate industry. While there are ...

The industry’s approach to advertising yield optimization has shifted from maximizing inventory to managing viewer ... Read ...

Innovative programmer Steve Klabnik, known for his contributions to Rust, unveils Rue, a new systems programming language that enhances memory safety without garbage collection. Designed with ...

Psychology-Based Insights to be Integrated Into Campaign Planning, Creative, and OptimizationSANTA MONICA, Calif., Jan. 23, ...

Quantum systems can simulate molecular interactions at a level of fidelity that classical computers cannot achieve. They can ...

Artificial intelligence systems can spiral into gambling-style addiction when given the freedom to make bigger bets — mirroring the same irrational behaviors seen in humans, according to a new study.

New Delhi: Researchers have developed an artificial intelligence model that can predict one's risk of developing over a hundred different health conditions using sleep data. Named 'SleepFM', the model ...