E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

New experiences are the spice of life. You don’t need to plan an elaborate vacation to try new things — sometimes a unique snack or hobby will do the job. Give the following a shot: soup seasoned with ...

E.l.f. Beauty Inc. on Wednesday opted not to offer a full-year financial forecast, saying tariffs were making the consumer landscape too difficult to measure. But on Thursday, shares of the cosmetics ...

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

Courtesy of John Salangsang/Shutterstock for WIF. WIF and e.l.f. Cosmetics named Claire Brooks, Justine Ellen Chen, Nova Taylor, Radha Mehta and Rayana Rasamee as the first e.l.f. Makers grant ...

Usually, cosmetic brands just want to sell cosmetics. But e.l.f. Beauty’s “So Many Dicks” campaign has a different goal. The effort, which launched late last year and is still running, aims to ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...

Strong sales growth isn't enough to offset the impact of tariffs on the beauty company's profits. The beauty company, known for value-priced cosmetics and a growing skin-care lineup, also closed its ...

The brand is rolling out its “Give an e.l.f.” campaign, which encourages its community to fuel their own sense of purpose. Alongside the results of its fourth annual Impact Report, e.l.f. Beauty ...