The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If your results are less ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...