Foodie Bethany Gaskin shares her everyday makeup routine in a GRWM tutorial. Trump wants nations to pay $1 billion to stay on ...

Makeup and SFX artist Jo Steel removes Greyscale makeup in a detailed demonstration. Can't-miss play: McMillian rips football ...

With 2016 nostalgia trending, we look back at our favorite beauty moments from the era—and question if the makeup from a ...

In many ways, 2016 was the makeup industry's peak. Here, Jenna Rosenstein reflects on 2016's impact on the makeup world.

It’s tough for aspiring makeup-lovers to get their name out there. But we're here to help you get started on becoming a ...

Mogul, makeup artist, and brand founder Danessa Myricks opens up about her journey, favorite beauty products, and more.

The device combines skin analysis, AR makeup tutorials and e-commerce in one sleek package, aiming to streamline your beauty ...

The holidays are over but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta Beauty World ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know if you're ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know grabbing tickets ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Hannah Morrill Hannah Morrill is an editor covering gifts and beauty. After ...

Makeup creators are a match made in heaven for influencer marketers. Whether it’s through tutorials, “get ready with me” videos, or product reviews, these creators rack up as much online engagement ...