Research shows 70% of business transformation efforts fail due to lack of engagement. My colleagues working at large legacy-era companies might estimate closer to 90%. Whatever the case, in an age ...

“Gamification” uses characteristics like challenges, rewards, competitions, and moving to the next level based on performance skills or luck, in non-game contexts. It’s often accompanied by progress ...

Gamification is catching on in the learning marketplace, and for good reason. The concept helps embed learning more deeply and quickly. Using the same techniques game designers have long adopted to ...

We serve over three million customers a day, so delivering customer experience on a consistent basis across so many sites is a challenge for us. One of the ways McDonald’s is helping deliver a better ...