On Wednesday, Google announced big leadership changes that will inevitably see Fitbit move closer to the parent company. One way that’s already manifesting is with ...

Following the “Google Fitbit” branding change last month, the fitbit.com online shop is no more, with the Google Store taking over. Until recently, Fitbit maintained its pre-existing store from before ...

Fitbit by Google, the wearables division under Google since 2021, seems to now be called just Google Fitbit. 9To5Google noticed the change across Google’s branding, including on fitbit.com. The logo ...