P.S. We love Colgate toothpastes so much that we awarded the Total Active Prevention Whitening Toothpaste a 2025 Best of Beauty Award. It's a "go-to for cavity prevention, gum health, and breath ...

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Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

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PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed concern that ...