ABSTRACT: This study aims to investigate the role of internal marketing strategies in the modernization of the public sector. Specifically, it examines how internal communication, employee engagement, ...

Abstract: The integration of Artificial Intelligence (AI) into the banking industry holds the key to unlock revolutionary transformations in operational procedures, customer experiences and ...

Graduate employability in tourism is frequently reduced to transferable generic skills and short-term employment outcomes. Such framings fit poorly with tourism work in heritage- and memory-oriented ...