A new series of experiments suggests that people consistently view slow, deliberative thinking as a sign of higher intelligence and reliability compared to fast, intuitive thinking, even when both ...

Imagine the director of a big company announcing an important decision and justifying it with it being based on a gut feeling. This would be met with disbelief—surely important decisions have to be ...

Here’s a simple test of reasoning ability: “A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?” (Pennycook et al., 2015). If your answer was “10 ...

Thanks to Malcolm Gladwell and Nobel Prize-winning economist Daniel Kahneman, we’ve all been sternly warned about the risks of employing intuition when making important decisions. In his book Blink, ...

While we’ve become increasingly reliant on metrics for design decisions, there is something more powerful in human creativity: the art of mental stargazing and the hidden currents of our intuition.