LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

The new Smart Play system adds sound, motion and reactions without screens Dubai: Lego has just unveiled what it's calling the biggest innovation in nearly 50 years, and honestly, it looks impressive.

The Amarillo Brick Convention is coming back to the Amarillo Civic Center on Saturday and Sunday, Jan. 10-11. According to a news release sent by the company, it will be the “ultimate event” for LEGO ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets. Revealed at the CES show in Las Vegas, the new Lego SMART Brick introduces ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the ...

Julia Goldin and Tom Donaldson explain what the sensor-packed Smart Play initiative means for Lego.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.