It’s not easy to narrow down hundreds of products to a pool of just a few of the most innovative. That’s why we consulted 23 experts.

The holidays are over but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta Beauty World ...

The first step—especially in wintertime—should always be a moisturizer. “Cold weather naturally pulls moisture from our skin, so it’s important to make sure you’re properly hydrating it before ...

If you’re over 50, you likely know the importance of strength training. After 30, muscle mass begins to decline, making it essential to incorporate this form of movement in your routine. By doing so, ...

Add Yahoo as a preferred source to see more of our stories on Google. Aditya Madiraju's appreciation for makeup began when he was a little boy, watching his mom put on her favorite red lipstick every ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms fernando-rodriguez Aditya Madiraju started ...

Photographed by Julien Martinez Leclerc, styled by Rae Boxer. Hair by Olivier Schawalder, makeup by Peter Philips We may receive a portion of sales if you purchase a product through a link in this ...

Your go-to makeup routine from your 30s might actually be making you look older, according to beauty industry legend William Squire of Billy Blue's Cosmetics. Squire, who has spent 40 years getting ...

Neutrogena has announced a recall for more than 15,000 makeup wipe packages. Officials said the wipes were recalled due to concerns about potential bacterial contamination. Some of the recalled wipes ...

Neutrogena announces a recall of more than 15,000 makeup wipe packages. Officials with parent company, Kenvue, say the products were pulled due to concerns about potential bacterial contamination. The ...