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Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along with Barbie, Thomas the Tank Engine and Hot Wheels theming. Creative and ...

Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 89 workers at the company’s El Segundo headquarters as part of a restructuring of its global brands team. Karen Ancira, Mattel’s ...

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. LEGO Minecraft has become one of the brand’s most ...

Mattel’s earnings and revenue fell short of expectations, sending the toymaker’s stock lower in after-hours trading Tuesday.

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Mattel announced a new brand organization leadership team with the expressed goals of accelerating its brand management strategy and growing its entertainment business. As part of the reorganization, ...

Gaming Controllers The best Xbox Series X controller in 2026 Gaming Controllers I've tested them for you, and these are the 7 best TMR controllers on the shelves right now ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a Variety in the ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Mattel is partnering with OpenAI to design AI-powered products and experiences for the toymaker's brands, the two companies announced Thursday. Mattel will use ChatGPT Enterprise as part of its ...