Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

The Government is banking on research and development to spur economic growth, but ‘blue sky’ projects unlinked to commercial outcomes might also be important for productivity, Greg Hurrell reports as ...

Though we know light travels at 299,792,458 m/s on average, scientists have never successfully measured its one-way speed — the problem lies in synchronizing clocks across distances without already ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

Purpose: To conduct a systematic comparative analysis of macular retinal thickness, retinal nerve fiber layer (RNFL) thickness, and ganglion cell-inner plexiform layer (GCIPL) thickness measurements ...

Abstract: In the electrophysiological study of ischemic chronic heart failure (I-CHF) patients, cardiac electrical activity is captured using body surface electrodes in traditional electrocardiography ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...

In several of my columns, I have pointed out the advantages of Roth conversions from traditional IRAs. If you anticipate that you will not access the converted amount for several years, the advantages ...

If I start this article with a sweeping statement about PR measurement being tricky, you might let out an audible groan. You've heard it all before. PR once measured newspapers to prove the function's ...

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more ...