CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...

The Government is banking on research and development to spur economic growth, but ‘blue sky’ projects unlinked to commercial outcomes might also be important for productivity, Greg Hurrell reports as ...

A century on, physicists still disagree on what quantum mechanics actually means. Nature recently surveyed more than a thousand researchers, asking about their views on the interpretation of quantum ...

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

This Research Topic presents novel and revived perspectives on the fundamental problems underlying psychology's crises in replicability, validity, generalisability and thus, confidence in its findings ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

Share of search (SoS) is the fancy new kid on the block in PR measurement. It’s travelled over from the world of SEO, and is being trialed by PR practitioners to measure how earned media is impacting ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...

The Yelp.me project aims to provide personalized venue and service recommendations to help people break out of their routine and explore new options. Often, individuals tend to revisit the same venues ...