The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Forbes contributors publish independent expert analyses and insights. I write about TV shows, movies, video games, entertainment & culture. Somehow, 2025 is already almost over and 2026 is just over a ...

It may be the season of giving, but let's be real: It's also the season of scoring your next favorite games at steep discounts. PlayStation's holiday sale kicked off Monday, and includes discounts on ...