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Beyond personas: Why brands must design for multiple selves

By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...
I’ve missed that wonderful aroma of sheets and towels coming in from the fresh air. Sadly, my house deed states, “no clotheslines,” meaning no tee shirts flapping in the wind on a sunny day.
As the pillows are made with poly stuffing and not memory foam, users say they’re more gentle, easier to move around in the ...
Our favorite finds include a cloud-like quilt, gingham-style sheets, and a cooling throw blanket that’s perfect for summer.
UCSB ranks seventh in the Big West with 23.2 defensive rebounds per game led by Zion Sensley averaging 5.2. The Mustangs have gone 3-4 against Big West opponents. Cal Poly is 3-2 in one-possession ...
Polyester microfibers, the microscopic threads that shed from synthetic clothing during washing, are interfering with the ...
If you're in the market for some warm, flattering new threads, Amazon has a great deal on the $25 NY Treads Ribbed Turtleneck ...
There is a new push by a coalition of regional stakeholders to revitalize shipbuilding in Solano County and the surrounding ...
Tolling Relationship: Contract manufacturing arrangement in which Loop provides feedstock or intermediate product (e.g., chip ...
Word Salad” is the title of artist Anna Warfield’s text-based fiber arts, dual exhibition presented by the Downtown Artist Cellar in partnership with the St. Lawrence County Arts Council. Her “Pink” ...
Painter and fiber artist Stephen Towns has created quilts and paintings that depict lakeside leisure at Paradise Park, a ...
I'm a fabric snob. There are beer snobs, lipstick snobs, and gun snobs, to say nothing of wine snobs, pen snobs, and toilet ...