In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...

If you’ve been around the 401(k) block as long as I have, you know that the most innocuous-looking sentence in a plan document—the stated matching formula—is often the one that blows up in a plan ...

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and ...

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Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it ...

But this year, the organisers have upped the ante. While the championship has experimented with wrestler-style intros before, in which competitors run down a tunnel to a smattering of muted applause ...

A photograph from a mass text message sent across Missouri that appears to oppose a campaign to strike down Missouri’s congressional map. SUBMITTED Reality Check is a Star series holding those with ...

Match Group faces weak payer growth and profitability pressures despite a slight Q3 revenue uptick and Tinder's modest rebound in paid users. MTCH is undergoing costly product overhauls, including ...

In this post, we’ll show you how to change text direction in Excel from vertical to horizontal. “Vertical text” in Excel can mean different things depending on how your sheet is set up. Sometimes your ...