Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Unwrapping presents during the holidays is a timeless source ...

The reality star slammed the Pink Floyd bassist over his remarks about her late husband, calling him "crazy" and a "has-been," before admitting that she decided it was a "waste to send s--t to him." ...

Jasmine green tea cakes on display at Topi Cakes on its opening day in Palo Alto on Oct. 8. Photo by Seeger Gray. From mountain ranges to intricate 3D floral patterns, imagination is the limit to what ...

Box cake mix has been around long enough to feel like part of everyday life. It shows up at birthdays, potlucks, and bake sales because it’s easy and reliable. And while every box promises the same ...

When I was nine or ten, fueled by a steady diet of the Food Network and a recent purchase of “Moneymakers: Good Cents for Girls” (a financial masterpiece from the American Girl Company), I launched my ...

To cake this iconic Tiffany's Box, I began with 8lbs of my Ultimate Chocolate Cake and stacked it with a sweet Italian meringue buttercream - a classic cake for a classic gift! The cake is covered in ...

What’s more luxurious than a Tiffany & Co. box? A completely edible one! I turned this iconic Tiffany blue box into an incredibly realistic cake, complete with: Perfectly sharp fondant edges for that ...

In May, a tweet shed light on Costco's cake-ordering process, which some people called outdated. You can't call to order — you must write your order on a form and physically slip it into a box.