In the fast-paced world of digital distractions, a new kind of viral phenomenon has taken over our social feeds: the high-stakes visual perception challenge. As a long-time observer of how our brains ...

Autonomous vehicles have made remarkable progress over the past decade. Driverless cars and buses that once struggled to stay ...

Optical illusions with hidden images are amazing for testing your visual powers. These illusion images challenge your brain's ...

New research suggests that the emotional content of a facial expression influences how well observers can predict social ...

"Pareidolia is a broader phenomenon as it extends to touch and sound and other sensory channels. For example, you sometimes ...

Understanding how the brain creates conscious experience remains one of science’s most difficult challenges. Brain scans and ...

Psychological experiments have investigated conditions similar to those that existed during the Minnesota incident and could ...

We don't precisely know how the physical matter in our brains translates into thoughts, sensations, and feelings. But an ...

An ambitious effort to create a neurophysiological paradigm to explain near-death experiences has failed to capture many ...

Koch, who studied vision, thought that by measuring people's brain responses as they looked at special optical illusions, ...